SPECTRO Campus Online: SPECTRO Adds A Free E-Learning Platform To Its New Website

July 9, 2007

New website goes online at www.spectro.com
Free of charge: E-learning seminar for X-rayfluorescence and optical emission spectrometry
Expansion of the information available for technology, industries and product
Kleve, July 2007 – SPECTRO Analytical Instrument’s new website is now online at www.spectro.com. The amount of information available has been greatly increased and has become more interactive with this relaunch: In addition to a large amount of specialized applications and product information, visitors to the website now find an e-learning section – the SPECTRO Campus. 
“User behavior in Internet has changed a lot in the last few years. The Web is not just for reading anymore. Users want more than just dry information, they want material that is presented well and they want to become actively involved,” says Tom Milner, Marketing Director at SPECTRO. Using multimedia presentations, the analytical company’s new website now makes complex interactions easier to understand. “We placed a large emphasis on interactivity. The e-learning seminars give our visitors the opportunity to deepen and test their knowledge,” continues Milner. 
SPECTRO Campus: The new e-learning portal at SPECTRO’s website. SPECTRO has made three interesting online seminars dealing with basic analytical theory and practice available to customers and other interested parties in this secure portal. There are basic courses for X-ray fluorescence and optical emission spectroscopy as well as a course for the new SPECTRO ARCOS high-end ICP spectrometer. Each of the lectures encompasses several chapters with a total of about 50 pages. Each seminar begins with a general introduction. The online seminars continue with increasingly difficult subjects and questions – the causes of matrix effects, the ways in which optical systems function or methods for optimal sample preparation. Each chapter ends with several questions. This enables the e-learner to immediately verify whether or not he/she has understood the current lesson. When all has been completed, the SPECTRO Campus evaluates the answers. If the participant has correctly answered all or almost all of the questions, he/she receives a PDF certificate that documents successful completion of the course. Tom Milner emphasizes that the SPECTRO Campus is still in a state of construction and that it will be continuously extended in the coming months. “With three lectures, we are still at the very beginning. It is our goal to quickly expand the courses to include all of our products.”  
Interactive e-learning in the SPECTRO Campus is not the only innovation in SPECTRO’s website: The analytical company’s relaunch also includes the addition of many new application reports in its free-of-charge download platform. Information packages specific to various industries are also available; dealing with the analysis of fuels in the petrochemical industry or RoHS conform analysis in electrical and electronics production companies, for example.  
SPECTRO is one of the worldwide leading suppliers of analytical instruments for optical emission and x-ray fluorescence spectrometry. As a member of the AMETEK Materials Analysis Division, SPECTRO manufactures advanced instruments, develops the best solutions for strongly varying applications and provides exemplary customer service. Innovation, instrument concerns and customer relations are its main activities. From its foundation in 1979 until today, more than 26,000 analytical instruments have been delivered to customers around the world.
AMETEK, Inc. is a leading global manufacturer of electronic instruments and electric motors with an annual turnover of approximately 1.8 billion US$. AMETEK’s corporate growth plan is based on four key strategies: Operative excellence, strategic acquisitions and alliances, geographic and market expansion as well as new products. AMETEK’s common stock is a component of the S&P MidCap 400 Index and the Russell 1000 Index.
Please contact Tom Milner for additional information, Tel: +49.2821.892-0, 
Fax: +49.2821.892-2200, E-Mail: spectro.info@ametek.com